A blog about trans representation in mainstream culture and media.
Tuesday, April 25, 2006
Campari, "The Secret"
Thanks to Toby for the link to this *facinating* commercial.
Campari group, beverage company that is responsible for dozens of brands, including Skyy Vodka, hired "Radical Media" and the result was an awards winning advertizement that capitalizes on the excitement and titilation of "gender bending". Oh, if only all the coming out moments were like this.
Oh, and if you recognize the music, yep, it's from the orgy scenes in Eyes Wide Shut.