Tuesday, April 25, 2006

Campari, "The Secret"

Thanks to Toby for the link to this *facinating* commercial.

Campari group, beverage company that is responsible for dozens of brands, including Skyy Vodka, hired "Radical Media" and the result was an awards winning advertizement that capitalizes on the excitement and titilation of "gender bending". Oh, if only all the coming out moments were like this.

Oh, and if you recognize the music, yep, it's from the orgy scenes in Eyes Wide Shut.

See the video


LSpees said...

I love this add. I hate Campari's taste, but I may just have to find a beverage that I like because that is the hottest add I have ever seen.

Anonymous said...

There is currently a musical being developed based on the novel (pre-"Eyes Wide Shut" and far far removed from the movie)called TraumNovella.